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Packaging Artwork & Instruction Guide for Toys
Packaging is both commercial and practical—it must attract buyers, protect the toy, and meet labeling rules.
Instruction guides are time-consuming and design-critical: clear diagrams, compliant warnings, and often multiple languages. We design and route both through your factory and accredited lab so what's printed is retail-ready and compliant.
This phase combines toy packaging design, dieline creation, barcode and GS1 setup, and toy instruction manual design so what lands in store is both commercial and compliant.
What this phase achieves
Retail-ready box + insert
Approved structure & materials, damage-aware, shelf-friendly.
Barcodes & cartons
UPC/EAN on unit, ITF-14 on cartons, carton marks & pallet notes.
Compliant artwork
Age/battery labels, warnings, and country languages placed right.
Transit-ready
Drop-test plan, pack-out checks, and rub/ink durability notes.
Instruction guide v1.0
Clear, multilingual, diagram-first, print-ready PDF package.
Scope of work
Packaging artwork
-
Dielines
(bleed/safe/glue/white/varnish layers) -
Age grade & warnings;
battery/chemistry labels if needed -
Claims/icons review (marketing + legal)
-
Color mgmt (CMYK/Pantone), overprint/trapping
-
Print-ready PDFs + soft proofs
Barcodes & data
-
UPC / EAN on unit; ITF-14 on cartons
-
Quiet zone, size, contrast, print method
-
Carton marks:
item / qty / NW / GW / orientation
Structural packaging
-
Box style
(SB/RSC/tuck/window/clam) -
Inner trays: blister, pulp, foam, folded card, polybag
-
Hardware: hang tab, anti-theft, tamper seals
-
Carton architecture & pallet pattern
Transit & validation
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Drop-test plan (ISTA as required)
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Pack-out & rub tests; humidity check
-
Lab/retailer artwork approval routing
Instruction guide
-
Parts, assembly/usage, battery, care/disposal
-
Warnings & cautions; icon legend
-
Multilingual layout & pagination
-
Accessibility & readability design
Printing and testing are performed by approved suppliers/labs; we design, plan, and coordinate.
Compliance overview (EU / US / UK)
EU / CE
Age grade & warnings; 0-3 symbol if applicable;
manufacturer/importer details; language(s) of sale. Electric toys:
appropriate safety/battery marks.
UK / UKCA
BS EN 71 labeling mirrors EU;
language per country; manufacturer/importer on pack/manual.
US
ASTM F963 + CPSIA tracking label; choking warnings where applicable; battery labeling;
retailer-specific notes (e.g., CPC reference).
Final packaging artwork is shared with your accredited lab as part of the toy compliance testing plan, so warnings and marks are checked before print.
Artwork rules (designer checklist)
Dieline & layers
-
Bleed ≥3 mm; safe area; glue flaps; fold direction
-
Separate layers for white/foil/spot UV/varnish
-
Overprint preview & trapping checked
Type & images
-
Outline final fonts; minimum legal text size
-
Images 300 ppi at size; CMYK only
-
Total ink limit per printer profile
Instruction guide rules
Content
-
Product ID, parts list, assembly/usage
-
Battery insertion/removal (if any)
-
Warnings/cautions; care & disposal
-
Contact details; revision/version
Design
-
Diagram-first; icon legend; bold warning blocks
-
Language sets per market; pagination rules
-
Print-ready PDF + native package
Barcodes & retail data
Unit codes
UPC-A (US) / EAN-13 (EU/UK) with correct size & quiet zone; high contrast; avoid varnish over bars unless specified.
Cartons
ITF-14 for master cartons include
item/qty/orientation; scannable after tape/straps.
Optional QR for video/manual.
Structure & inner protection (choose by priority)
Clear blister / clam
Best visibility & anti-theft; sealing/tooling cost; check retailer plastic policies.
Folded card nest
Fast & low cost; good for simple shapes; moderate protection.
Pulp / corrugated tray
Eco feel, crush strength; molded tooling time; stable for long transit.
Polybag + supports
Dust protection, light cost; warning print; thickness rules apply.
EPE/EVA foam
Clear, multilingual, diagram-first, print-ready PDF package.
Prototyping & print path
1
Blank box
Cut/crease sample to verify structure & dieline.
2
Digital mockup
Full graphics on near-final stock; cost varies by size/finish.
3
Plates & die
Printing plates and cutting plate (window/blister tools if needed).
3
Mass print & QC
Ink rub, color target, barcode scan, glue & assembly checks.
Drop testing on different corners and heights verifies protection during transport-often mandatory.
The inner tray determines protection and unboxing-choose it carefully while balancing cost.
Good dielines improve retail display and user experience; manuals must be clear and truly instructive.
Drop test & transit readiness
Align the required ISTA method with your buyer/retailer, run pack-out, simulate corner/edge/flat drops, record damage, adjust trays/void fill, and re-test if needed. Confirm pallet pattern & top-load; consider humidity conditioning for long sea freight.
What you provide • What you get • Timeline
What you provide
-
Brand assets & claims; barcode numbers (GS1)
-
Lab/retailer requirements & markets
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Translations (or choose our service)
-
Factory printer specs (if fixed)
What you get
-
Final dielines & print-ready PDFs
-
Manual PDF + native files
-
Carton marks & barcode verification snapshot
-
Transit pack plan & mockup
-
photos
Typical timeline (reference)
-
Structure & blank box: 3-5 days
-
Artwork & manual vl: 5-10 days
-
Digital mockup: +5-10 days after art lock
-
Plates/die & print slot: 1-2 weeks
Actuals vary by size, finishes, language count, and printer capacity.
Cost drivers & add-ons
Cost drivers (informational)
-
Box size & finishes (foil, spot UV, window)
-
Manual page count & languages
-
Tray type & tooling (blister/pulp molds)
-
Digital mockup size & stock choice
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Retail extras (anti-theft, hang tabs, seals)
Optional add-ons
-
Translation management & legal review
-
3D pack renders & shelf mockups
FAQs
Do you print the packaging?
Who approves warnings, symbols, and age grade?
What barcode types do we need?
How do we minimize retail damage/returns?
Can you include QR codes (videos/manuals)?
Do you work with our existing printer?
What’s the typical timeline?