Do you coordinate with my factory?

Yes — we’ll pre-discuss feasibility and roll their feedback into the PRD.

How do you handle IP?

We can sign your MNDA or use ours, and we sign NNNs with every prototyping and manufacturing partner.

Research and Ideation for Toy Development in China

Q: Why start with an MVP?

It proves the core fun within your cost & safety constraints before you spend on prototyping, tooling and lab tests.

Q: How early do you consider compliance?

From day zero. We note likely EN 71 / ASTM F963 / CPSIA routes and age-grading implications in the PRD.

Q: What happens after PRD v1.0?

We move to Industrial Design & Mechanical Engineering using the PRD as the single source of truth.

Research & Ideation (Toy product development )

Turn a spark into a factory-ready concept: MVP, cost band & age grade, factory pre-talks, and a compliance-aware PRD v1.0 that guides design and sourcing.

Book a concept sprint

Next: Industrial Design & ME

In this first phase we validate your toy idea as a Minimum Viable Product (MVP) and prepare a concise, living Product Requirement Document (PRD v1.0). We align the core fun with a realistic cost target and age grading, open factory conversations on materials and mold paths, and consider compliance early (EN 71 / ASTM F963 / CPSIA) so the concept is buildable, safe, and ready for the next phase.

Best for

Founders & inventors

New IP or play pattern that needs a clear build path and guardrails.

Brand & line owners

Early de-risking before committing design and tooling budgets.

Non-brand toys

Entering toys with guidance on compliance, safety, and age grading.

What you'll achieve

MVP defined

Smallest lovable feature set that fits MSRP, age grade, and user experience.

Feasibility validated

Factory pre-talks on materials, mold count, mechanisms & NRE.

Compliance-aware

Early view on age grading and likely test routes (EN 71/ ASTM F963 / CPSIA).

From sketch to buildable concept

pre-compliance check for toy rc car.jpeg

From idea to core features that fit cost & age grade, drafting a first PRD draft.

Materials & toys discussion with a manufacturing partner.

Pre-compliance check for an RC car.

Your deliverable: PRD v1.0 (single source of truth)

A concise document that captures what we are building and the constraints it must meet-used by design, engineering, sourcing, testing and production.

What we'll do

MVP framing
(inclusions/exclusions, target MSRP, age grade)
Inspiration scan (what to borrow or avoid)
Factory pre-talks (materials, mold paths, constraints)
Feasibility notes
(mechanisms, tolerances, assembly)
Early compliance view (EN 71 | ASTM F963 / CPSIA)
Draft the PRD v1.0

What you'll provide

Idea description or sketch (links/pictures are fine)
Target retail price & markets
(EU/US/UK/AU)
Desired age grade & play pattern
Must-use/avoid components or materials
Launch window / deadlines
(Optional) Your factory contact

What you'll get (PRD v1.0)

Purpose & scope, assumptions, risks
Functional requirements (play features, interactions)
Non-functional targets (cost band, durability, runtime, sound, etc.)
Safety & compliance requirements by market/age grade
Early BOM sketch & materials map
Acceptance criteria & out-of-scope list
Factory shortlist with notes + next-phase plan (ID/ME)

The PRD is updated as decisions are made in later phases.

Process & timeline (2-4 weeks)

⚠️ Reference only: timing varies with complexity, decision speed, and supplier calendars.

Week 1

Kickoff, goals & constraints • MVP framing - Initial factory outreach

Weeks 2-3

Concept shaping • Feasibility checks (materials, molds, mechanisms) - Compliance lens

Weeks 3-4

Finalize PRD v1.0 • Factory shortlist & next-phase scope

(ID/ME)

Ready to build the PRD v1.0?

Get a feasibility read, an early compliance path, and a PRD v1.0 you can carry into design & manufacturing.