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ToyBlog Awen Hollek — Toy Design, Sourcing & Compliance Insights
Bite-sized guides and behind-the-scenes notes on toy development—from China manufacturing and supplier management to EN 71/ASTM compliance, go-to-market, and sustainability.

Product Design & Engineering
From idea to build: prototyping, materials, mechanisms, DFM/DFX, cost-down thinking, tolerances, battery doors and fasteners, and how to brief factories for faster iterations. Engineering notes tailored to the realities of toy manufacturing.


How to Make Squishy Toys in 2026: Materials, Molds, Safety & Costs
Squishy toys are back—and expectations are higher than ever. This hands-on 2026 guide shows you how to choose the right material (PU foam, TPR/TPE, bead-filled), design shapes that don’t tear, budget molds ($2–4k), plan EN-71/CPSIA testing, and avoid odor, leaks, and paint rub. If you’re a brand, buyer, or indie creator, you’ll get a practical route from concept to PO—plus QC checklists and packaging tips that protect margins and delight customers.
Nov 1910 min read


AI in Toy Ideation: How to Use Prompt Workflows That Feel Human | Awen Hollek
AI won’t replace creativity — but it can spark it. Discover how toy founders can use prompt workflows, guardrails, and human-AI synergy to design smarter, faster, and better toys.
Oct 54 min read


3D Printing in Toy Prototyping: What’s New in 2025?
Toy brands in 2025 are using 3D printing to prototype faster, pitch smarter, and avoid costly factory fails. From new materials like recycled PLA to high-detail resin prints, this guide breaks down everything you need to know. Bonus: how Awen Hollek helps you print, tweak, and test your toy before you commit to tooling.
Jul 244 min read


Launch Your Building Block Toy Line: A Comprehensive Guide
Thinking of launching your own LEGO-style toy line? This detailed guide shows you how—from idea and 3D modeling to BOM and material selection. Discover essential tools, avoid costly mistakes, and see how Awen Hollek can support your journey from sketch to shelf.
Jun 164 min read


🎯 The 10-Stage Toy Development Timeline (and Why Coffee is Mandatory)
How does a toy go from napkin sketch to store shelf? Discover the 10-step journey—from glitter-filled prototypes to full-on global productio
Mar 184 min read
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