The EN 71-3 standard is getting tougher in 2025—and your toy’s paints, plastics, and pigments might no longer pass. With new rules for chemical migration, composite testing, and slime materials, toy brands must act now to ensure CE compliance. In this detailed guide, Awen Hollek breaks down what’s changing, what to test, and how to stay ahead of EU regulations before the October 25 deadline.

Plush and costume toys are now facing stricter flammability rules in the EU under EN 71-2:2025. From new washing test requirements to redefined disguise categories, toy makers need to prepare fast to avoid customs issues and failed CE compliance. This article breaks down the key changes and how Awen Hollek can help you stay ahead before the October 25 deadline.

EN 71 standards are changing—and the October 25, 2025 deadline is approaching fast. This blog breaks down the most critical updates to EN 71-1, -2, and -3 affecting toy design, materials, and compliance testing. Whether you’re designing plush toys, slime kits, or CE-marked electronics, you’ll find what to fix—and how Awen Hollek can help you meet every safety spec with confidence.

The toy industry is facing its biggest compliance shift in years. With major EN 71 amendments taking effect in 2025, toy brands must act fast to ensure CE compliance, avoid costly recalls, and keep toys on shelves. From flammability to chemical migration, we decode the updates and explain how Awen Hollek helps toypreneurs navigate this complex regulatory landscape with clarity and confidence.

Toy creators, listen up! Parents aren’t just buying your toys—they’re telling you how to make them better. This blog explores how user-generated content (UGC) from real families can be a goldmine for improving toy prototypes. From Instagram reviews to beta test insights, we show you how to use real-world feedback to create safer, smarter, and more delightful toys—with Awen Hollek guiding you every step of the way.

Before you send your toy to a lab, test it yourself—properly. This guide breaks down what DIY toy testing you can do at home to avoid expensive lab rejections, impress retailers, and launch safely. From choke tube checks to smart sourcing, it’s compliance without confusion. Bonus: how Awen Hollek helps toy brands prep for testing the right way.

Product markings like CE, UKCA, FCC, and WEEE aren’t just technical details — they’re critical for compliance, customs clearance, and customer trust. In this first post of our new series, we explore why these markings matter, what goes where, and how missing just one small detail can derail your launch. If you're developing a toy, this is essential reading.

In Part 2, we explore what happens after your block toy is designed. Learn how to test for global compliance, develop packaging that sells, and build a strong brand through smart licensing and positioning. Ensure your toy is safe, market-ready, and loved.

“For ages 3+”? Better mean it. Learn how to age grade your toy the right way—plus hilarious fails, real case studies, and expert tips from A