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ToyBlog Awen Hollek — Toy Design, Sourcing & Compliance Insights

Bite-sized guides and behind-the-scenes notes on toy development—from China manufacturing and supplier management to EN 71/ASTM compliance, go-to-market, and sustainability.

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Practical insights on toy development, sourcing, compliance, and inventor–brand collaboration. Written from the field — not recycled press releases.

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Retail & Go-to-Market

Buyer expectations, margin math, timelines, sell-in samples, compliance paperwork, logistics windows and launch playbooks. Practical advice for pitching, preparing and delivering to major toy retailers and e-commerce channels.

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