Think your toy’s FOB price tells the full story? Think again. This real-world guide dives deep into how toy brands can price smart—factoring in compliance, tooling, master carton constraints, and retailer demands. With actual numbers and case studies, learn how to protect your margins and build pricing that makes sense long before your toy hits the shelf.

Toy buyers in 2025 are done gambling on good intentions. They want proof—of margins, packaging, compliance, and demand. This blog unpacks what toy retailers are really looking for today, from safety reports to eco-packaging and retail-ready pitches. Plus, how Awen Hollek helps you source, develop, and deliver shelf-ready toys with confidence.

In Part 3 of our series, we explore the final stages of building block toy development—branding, pricing, sales channels, and go-to-market strategy. While Awen Hollek handles design and production, we also guide you with expert advice on launching your toy successfully.