Blind-box toys are hotter than ever in 2025—but brands face tough questions around safety, licensing, and factory capability. This guide breaks down what makes micro‑collectibles succeed (or flop), and how Awen Hollek helps design, source, test, and package tiny toys that make big retail impact.

Kidults are spending big, and retailers are all in on retro toys. From plush nostalgia to miniature arcade machines, this 2025–2026 trend is more than just a fad. Learn why adult collectors are driving toy sales—and how Awen Hollek helps toy brands build, test, and pitch the perfect throwback hit to retailers around the globe.

Wondering what toy retailers will want in 2026? From sustainability and inclusive design to AI without creepiness and multi-age play experiences, this no-fluff trend guide covers what really matters next year. Plus, how Awen Hollek helps you source, test, and pitch your 2026 toy concept with confidence.

Toy tariffs are back in the headlines as China and the US revisit trade negotiations. From rising import costs to shifting sourcing strategies, 2025 is set to challenge toy businesses. In this blog post, we unpack the current situation, what’s at stake for importers and brands, and how Awen Hollek can help navigate this uncertain terrain—without losing the fun in the toy business.

Tariffs are back. Trump’s new 2025 rules are raising costs—here’s what toy businesses need to know (with a laugh or two).

Eco plushies, AR storybooks, and stress toys 2.0? Get the lowdown on 2025’s top toy trends—and how Awen Hollek helps you turn ideas into bes

From fluffy giants to robot kittens, 2024’s toy stars rocked. See what’s coming in 2025—and how Awen Hollek helps you ride the trend wave.